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Innovative Brand Is the Guarantee of Survival of Mining Sector

AUTHOR: admin       DATE: 15 Apr 2013 08:24:25

In recent years, the mining equipment plants in China gradually take innovative brand as the focus of development. The main driving reasons are the disorderly competition and slow refresh rate of industrial products in domestic mining equipment market. The cycle length of technical improvement restricts the industrial development of mining industry. How to fight against the competitive pressures from domestic and foreign manufacturers through technical innovation and brand awareness is the main problem that domestic mining machinery manufacturers have to face.

As the leader of mining machinery enterprises, Henan Hongxing Mining Machinery Co., Ltd. Has always convinced that brand awareness can promote the sales of crushing machines like jaw crusher machine and hammer mill, supervise and ensure product value, realize economies of scale and ensure the continuous growing and development of mining sector. However, the patent technology is a sharp knife for the development of mining machinery enterprises. As an important part of intellectual property, the patent technology plays a vital role in the development of enterprises. Establishing and strengthening patent strategy is the necessary mean for enterprises to improve the core competitiveness in the domestic and foreign market competition.

Where there is a famous-brand product, where there is dynamic economy. Hongxing machinery does a good job in this regard. The crushing equipment, power making equipment, sand making machine, dryer machine produced by Hongxing are rated as 'Chinese famous brand'. In patent technology, Hongxing machinery constantly increases the investment in technological innovation.

In return, the annual economic benefits of Hongxing machinery are far ahead in the province enven th whole country. It can be seen that the economy develops rapidly and stably. From the case of Hongxing machinery, we can easily see that only by pouring innovation in device fabrication and being dedicated to researching new equipment can the mining machinery enterprise gain long-term development in the fierce market competition.

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